You have probably heard the saying “content is king”.
Content is something that brings you closer to your TA and adds a human touch to your brand. The content we do at Ignite will authentically tell your story, thoroughly describe your offerings, and will present that in a meaningful, well-written way that resonates with your audience. The end goal is for your audience to clearly understand your story and offerings, and be proactive in taking a step towards becoming your customers.
Having a blog is an absolute necessity, no matter what sphere you work in. When used well (optimized content and SEO) it is a medium through which you can increase your Google ranking and improve the chances of your potential audience discovering your brand. 75% of people never scroll past the first page on Google – so in simple terms, if you don’t show up in the first 10 Google searches, your audience does not even know you exist. And the first touchpoint of having a high-ranked blog is, of course, the content of the blog articles. We will align the content with your tone, your brand, and help you express what your brand stands for in the best way possible.
Your website content is your first touchpoint with your audience. How many times have you googled a company, went to their website, and left in a minute because it was either too confusing, you didn’t quite understand what the company does or the services that it offers were not clearly explained. Users often leave web pages every 10-20 seconds, so that’s how little time you have to capture their attention. Also, to increase your chances of being found on Google, your website needs to be optimized. With the right content, keywords, pictures you’ll be able to rank higher on search engines.
Social Media Content
The starting point of all other marketing. It’s your DNA and it represents everything you are about. Your content communicates with your audience, evokes feelings, educates and informs readers, persuades them to take any action from the smallest ones such as liking a post to the biggest ones like buying your products/service. Exactly like the DNA, it has to be unique, well synchronized, functional and it needs to tell your story. By finding the right angle to communicate with your audience and a tone that resonates with them, it sets you apart from your competition.
Time is valuable and you, as a (small) business owner or an entrepreneur, probably have a long line of to-dos which probably don’t include “write video script”. Don’t lose your time and effort and leave it to us, creative professionals that have a long experience, help you get the most out of your video, and write you a detailed video script.
One thing is for sure, no one wants to read those boring and spammy-looking emails that can kill trust and conversations. In order to nurture your relationship with your employees, clients, or potential clients, you need to have email content that truly aligns with your brand and your tone. The email should almost sound like a person-to-person conversation. The less, the more precise, the better.
Spreading the word about your brand, an upcoming event, a product launch, an announcement, requires a well-written press release. The press release is not an article, nor a normal statement. A good press release will take you places, will inform and educate your audience and will make them stay up-to-date with all your happenings.
Social Media Strategy
The back-bone, the most crucial thing in social media. Having a great strategy is the starting point to having great social media. You need a strategy that is well thought out, well researched, brainstormed. A strategy that will emphasize your strength as a brand, will portray your brand voice, tone, and what you are truly about. One that will set you apart from your competitors and will bring you closer to your audiences’ hearts.
The starting point of all other marketing. It’s your DNA and it represents everything you are about. Your content communicates with your audience, evokes feelings, educates and informs readers, persuades them to take any action from the smallest ones such as liking a post to bigger ones like buying your products/service. Exactly like the DNA, it has to be unique, well synchronized, functional and it needs to tell your story. By finding the right angle to communicate with your audience and a tone that resonates with them, it sets you apart from your competition.
Social Media Management
Just posting on social media will not grow your audience. Nor will running ads without optimizing and managing them. Social media management is a crucial part of your social media success. Engaging with your audience will essentially increase your followers base, word of mouth and potentially bring in sales. However, it is not an overnight process, and a lot of time and effort needs to be invested in it.
Social Media Advertising
Running social media ads will significantly help you achieve your goals – whether that is growing brand awareness, growing your social media presence, gathering leads, or making sales. By investing in it, you’ll open your business to a lot larger but targeted audiences that you will never be able to achieve otherwise. No matter if you post each day and/or you engage with your audience, you won’t be able to achieve immediate exposure to a couple of millions in real-time if not with ads.
Search Engine Optimization (SEO)
SEO has become a mandatory part of each marketing strategy. All businesses with an online presence aim to rank high on Google and other search engines as the benefits are huge: organic traffic, long-term results, higher conversion.
To create and implement an effective SEO strategy you have to do an in-depth analysis of various aspects that would determine the success of your strategy. Our team has the experience, know-how, and tools to conduct website audits, find SEO mistakes and suggest solutions. From checking the titles, images, and meta descriptions to finding broken links to analyzing internal and external links to testing the speed, and more, we will provide you with a detailed SEO audit report and instructions for further steps.
SEO Strategy Creation
To create an effective SEO strategy that results in long-term success, we take the following aspects into consideration:
Your current SEO performance
Your competitors’ SEO strategies
Your target audience, goals, and KPIs
Keywords research, pillar pages, and topic clusters
Upon completion of extensive research, we create an action plan for both on-page and off-page SEO strategies and we outline all the necessary steps.
On-page SEO consists of those activities that directly affect the content, pages, and architecture of your website – in other words, you have control over them. Over the years, we’ve seen increased focus toward off-page techniques – such as link building – but the reality is that without a good on-page SEO in place, the rest will not do much for you.
When people type their queries on Google, the search engine uses various algorithms to decide which pages are most relevant. The quality of your content, its relevance, and the used keywords play a major role. But that’s not all we can help you with. We will optimize your titles, subheadings, and images, write compelling meta descriptions, add appropriate tags, categories, external and internal links, and everything else which might add up for better results.
Guest articles are not just a great source of high-authority backlinks but are also an effective way to build brand awareness. However, outreaching to bloggers and pitching guest posts can be time-consuming unless you entrust the hard work to a partner who has what it takes to do it effectively and efficiently. Over the years we have established connections with a large number of editors and journalists and can considerably speed up your process.
Our team has the knowledge and experience to help you with:
Analyzing the competitors’ guest articles, trends, SEO metrics
Creating a list of relevant guest posting websites
Creating pitch emails
Suggesting relevant topics and keywords
Writing high-quality articles
Guest posting outreach
Guest blogging often serves as the best inbound strategy for many businesses.
Directories and Forums posting
Forum postings and directory submissions are among the best ways to increase your SEO rankings. These tactics allow you to get permanent backlinks from high-authority websites and enhance your keywords ranking. But that’s not all, by discussing your topic in some of the niche forums or submitting your company to a well-known directory, you can boost your brand’s engagement, attract traffic to your website and strengthen your online presence. This strategy has one drawback, though – it requires effort and consistency. Luckily, digital marketers are always a step ahead in finding the optimal way in getting things done. So, why don’t you get us to help you?
An excellent medium to get your word out, build brand awareness and grow your reputation. By distributing regular news stories and press releases right where your audience is you get instant exposure and can easily engage with your TA. From writing your press release to networking with journalists, editors, bloggers, and influencers to get you featured on medium to high authority websites such as Forbes, MarketWatch, and many more, we will be your trusted partner in seizing the power of public relations.
PR serves as one of the most effective strategies for making headway in scaling businesses, but only if done right. Executing a successful digital PR campaign requires careful planning in a multi-step process that involves in-depth research and goal-setting. At Ignite Global Media we have the know-how to help you craft a comprehensive PR strategy. We will dedicate the necessary time and efforts to reviewing your past PR activities, creating PR goals, defining your target audience, identifying the key messages, selecting the right PR tools and tactics, and eventually, we’ll help you measure your results. Are you ready to get started?
Press Release Distribution
Are you just getting your business off the ground or you are a scaleup getting ready for the next growth stage? Either way, you need press coverage. Unfortunately, coverage doesn’t come naturally and people aren’t going to see your press release if you don’t distribute it. An effective press release distribution will help your story get picked up by various national and international newspapers, magazines, or blogs. To make that happen, you need a list of well-selected journalists who might be interested in your story, a killer pitch, and plenty of time on your hands. Why don’t you just leave all of that to someone who has been there many times?
Appearing as a featured expert in an interview on a news site or a blog is one of the most efficient ways to gain trust and credibility. In most cases, people connect better with other people than with companies. If you ensure a good personal branding coverage you can get a decent amount of buzz going. If you do it right, this can create a snowball effect and attract ongoing attention. So, don’t hesitate to get the faces of the people in your company in front of the readers as this strategy often proves to have a great ROI. At Ignite Global Media, we have plenty of relationships with journalists and can secure your spot on popular online magazines. Moreover, we can help you out with your interview questions.
Influencer marketing is booming right now, and almost no brand misses the chance of connecting with their audience through the power these people have on affecting the purchasing decisions. By integrating social media influencers into your public relations strategy, your business can reach the right audiences, build trust and awareness, and increase customer engagement. Crafting the right messages and reaching out to influencers is often time-consuming, though. But, there is always a shortcut. If you hire us, our experienced marketers will help you partner with popular social media users or bloggers and get the right message through. All you need to do is watch the results.
Social Media Marketing
How many times have you heard “I have a great product but I can’t seem to achieve the awareness and traction that I aim for”? No matter how cheesy it sounds, Social Media is the vehicle for greatness. It is not something that you can choose not to invest in or not to be great at. Done the right way, social media will increase your brand awareness, recognition, and potentially brand recall which sooner or later will take off and transform your relevant TA into customers.